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About

Baselab was born to create standout underwear, the core of any outfit.

The key elements of perfect underwear, in our view, are fabric, fit, and details. We obsess over every stitch and seam until we achieve our definition of perfection. In short, we believe our essential wardrobe piece is the best underwear on the market.

Since then, our collection of quality basics has expanded to include T-shirts, sweaters, socks, and many more products to come. All our casual items are designed for both women and men. Each product is crafted with forward-thinking materials such as organic cotton, lyocell, and modal. Additionally, all our screen prints are phthalate-free.

Your wardrobe essentials should make you feel happy and good-looking. Being comfortable and authentic— that's really what it's all about.