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Baselab was created with the goal to create a really good pair of Underwear. As we believe that that is the core of any outfit. What makes the perfect underwear? Fabric, fit and details of course. We are obsessed over every stitch and seam until we reach our definition of perfect. In short, this essential wardrobe piece is, in our humble opinion, the best underwear on the market.
Since then our collection with good basics has grown. T-Shirts, Sweater, Socks any many more products to come. All our casual products are designed for both women and men. 
Every product is designed with future oriented materials like Organic Cotton, Lyocell and modal. All of our screen prints are phthalate-free.
All your wardrobe essentials should leave you feel happy and good looking. Being comfortable, and being authentic, that’s really it.


- We are here to start your day right-